QINGDAO ZHONGCHENG LOGISTICS CO., LTD.

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12TH FLOOR,BLOCK A,WORLD TRADE CENTER, NO.6 HONGKONG MIDDLE ROAD, QINGDAO, CHINA

How to do a good job in freight forwarding sales?

Date:2019-02-17 Number of views:0

 

There are many ways for freight forwarders to find customers, nothing more than phone calls, strange visits, introductions of friends and relatives, customer introductions, online publicity, network forums/post bars, QQ groups, wechat groups, etc. (There are many, not one list, not today's focus, my focus is below).


In my opinion, how to contact the customer is not important, how to make the customer down and how to make the customer stable, is more important, which requires you to find the customer is suitable for your own or you find the customer and then enhance their corresponding professional level.


Freight forwarding is an intermediary industry between a foreign trade company and a shipping company (or an airline company or a railway company, etc.). As far as I know, a good freight forwarding sales company has a good understanding of its own and the company's advantages (for example, if the company is mainly engaged in shipping, it should try its best to find shipping customers and spend less time and energy on air and railway customers). For example, if you are personally more adept at the United States and Canada route, find more customers for the United States and Canada route, etc.), you can find your own customer base (so that you can better do stable customers, you do not have to be too tired, professional people do reliable things, customers can also get better service, achieve win-win situation), establish the company and their own reputation, it is also very important to do things seriously and reliably. More transposition thinking, for foreign trade customers to save time and energy spent on transportation links can be worthy of the customer is willing to pay you deserved profits.


Customers are not identical, customers looking for freight forwarders value points are not the same (some customers have low prices, some customers want to offer fast, some customers have a good attitude, some customers want to English, some customers want to understand the letter of credit, and even some customers want to look at the sound of sweet and gentle, etc.), the way to do customers also want to treat different customers differently, Try to meet the customer's needs (please note that this is a need, not a bottomless requirement).

They should pay more attention to the accumulation of freight forwarding knowledge, the links and details of each operation should be clear, a sales who does not understand the details of freight forwarding operation will certainly be limited (not to say that the development is not good, nor to say that it must be worse than others, is relative to themselves, understand more, it is possible to put the performance higher).


Reply to customer information should also be timely and accurate, the wrong price is a big taboo, very annoying, the price should be careful and complete as far as possible (such as freight, shipping company, day of the week, whether it is direct/from where, how many days to arrive, expiration date, etc.), Corresponding also try to understand the relevant information of the customer (such as the full name of the customer company (who is looking for your inquiry at least to know what company? ), contact phone number (convenient for follow-up if there is an emergency phone contact), destination port, product name (if it is a general chemical, whether there are MSDS and transportation conditions identification, whether it is dangerous goods), container type, container quantity, gross weight of a single container (some ports limit the weight, different gross weight freight is different, and even more than a certain weight will not be received), cargo time, whether there is a shipping company you want to do and the target price, Other special requirements (such as the need to make pallets and stick shipping marks), etc.).


There are many links in freight forwarding, and it is inevitable to encounter problems. If there is a problem, do not be cowardly, first think about how to solve it, reduce losses as much as possible, and should not be angry with customers at any time.


At present, although the environment of the freight forwarding industry is not so good compared with previous years, there are too many practitioners in the industry, and there are some problems (such as vicious competition by quoting the bottom price or even lower than the bottom price, random promises of things that cannot be done, vulgar marketing, malicious phone bombings, and even liars, etc.), I still believe that the freight forwarding industry will get better and better. Our freight forwarder practitioners should have a positive attitude towards the return due to professional knowledge and service by paying, and those who pay hard can still get better than the average person's salary. I hope that every freight forwarder colleague can pay due return, and work smoothly and happily to build a virtuous cycle of freight forwarder.

Think of this first, and modify and add later if you have time.

Above, throw a brick to attract jade, welcome freight forwarding peers or foreign trade friends to exchange learning (also welcome dissenting opinions of criticism).



You are welcome to contact us at any time, the contact information is as follows :


QINGDAO ZHONGCHENG LOGISTICS CO., LTD.
Tel :+86 532 81991516
Fax :+86 532 81991515
E-mail :zc@zhongchenglogistics.com
Website
www.zhongchenglogistics.com
Head office address :12TH FLOOR, BLOCK A, WORLD TRADE CENTER, NO.6 HONGKONG MIDDLE ROAD,SHINAN,QINGDAO,CHINA
Linyi branch address
MINGDU INTERNATIONAL, 181 YIHE ROAD, YIHE NEW DISTRICT, LINYI ,CHINA(EAST OF CUSTOMS)



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